Yandex Ads Nedir?
Being visible on Yandex, which holds a significant market share especially in Russia, CIS countries, and the Turkish market, opens brand new doors for your business. By creating an alternative traffic source with Yandex Direct campaigns, we provide cost advantages in this channel where competition is relatively low.
Win New Customers in Different Markets
Depending solely on Google increases risks in digital marketing. With Yandex Ads, we diversify your portfolio and enable you to reach a different user base that cannot be reached on Google. By utilizing Yandex's wide service network (Maps, Zen, Images, Mail), we keep your brand in the spotlight at all times.
What Will Yandex Ads Gain You?
- Low Cost Per Click (CPC): Thanks to lower competition, you achieve high traffic by paying much less per click.
- Yandex Ecosystem Access: Beyond the Yandex search engine, ad display on services used by millions such as Yandex Mail, Zen, and Maps.
- Strong B2B Opportunities: Yandex is a great channel for reaching B2B customers, especially in certain industries (export, tourism, logistics).
- Russia and CIS Market: If your goal is to expand abroad, Yandex, being number one in Russian-speaking countries, is a must.
Our Yandex Advertising Process
1. Detailed Metrica Setup
We integrate Metrica, Yandex's analytics tool, into your site and deeply analyze user behaviors using heatmaps and session replays.
2. Search Network Ads
We ensure you rank first in Yandex search results with the most relevant keywords, attracting customers who are directly searching to your site.
3. Yandex Advertising Network (YAN)
We increase your brand awareness and do remarketing with display ads across Yandex's wide network of tens of thousands of partner sites.
4. Optimization and Conversion Tracking
We continuously monitor your campaigns and optimize bids and keywords based on users who convert.